The Advantage is OEM

Go inside the Idemitsu Innovation Lab to understand the basics of engine oil: how an engine works, what oil does, how oil works, why protection, cleanliness, performance and fuel economy are important, why choose synthetic oil, what viscosity is, what the numbers mean on an engine oil bottle, what are deposits and sludge.

Global R&D Capabilities

Founded in 1911, Idemitsu Kosan is a leading supplier of lubricants to the automotive industry worldwide. Idemitsu’s commitment to continuous innovation is best exhibited through its global network of R&D centers, including a state-of-the-art lab facility in Wixom, Michigan.

Unique Development Philosophy

The Idemitsu development philosophy centers on a combination of laboratory and practical performance evaluations to meet customer requirements. Working closely with customers to understand their needs, and through the utilization of actual machine simulations, Idemitsu continuously develops innovative and market-leading product technologies that consistently outperform the competition.

The Three Pillars of Development

The core of Idemitsu’s development process incorporates three principles, or pillars, on which all lubricant formulations are based. They include (1) the selection of proper materials, (2) how best to test products, and (3) how to determine if end products meet the exacting specifications and demands of OEM customers.

Development Process

Close partnerships with automotive OEMs keep Idemitsu on the cutting edge of innovative lubricant technology. This vast experience keeps Idemitsu at the forefront of an ever-changing industry.

PIONEERS OF 0W-20

IDEMITSU IS A LEADER IN THE DEVELOPMENT OF 0W-20 AND LOWER VISCOSITY SYNTHETIC OILS.

Almost 20 years ago, Idemitsu partnered with Honda to develop a lower viscosity oil to boost fuel economy in their hybrid vehicles. After rigorous testing and refinement, Honda began to fill their new Insight Hybrid at the factory with Idemitsu 0W-20. This lower viscosity higher grade synthetic oil used unique additives to enhance stability and reduce volatility – the typical drawbacks of low-viscosity oil.

Shortly after, in 2005, Honda began filling non-hybrid vehicles with Idemitsu 0W-20. Other automakers quickly took note and soon, all the major Japanese brands followed suit. Nissan began using it in 2006, as did Toyota in 2009.

Idemitsu brought 0W-20 stateside in 2010. Since then, it has been the factory-fill oil of millions of Honda, Toyota and Nissan vehicles made in America. And with mounting government pressure to increase fuel economy, US automakers are now looking at 0W-20 as a viable option.

So if these manufacturers, known for their quality, trust Idemitsu Lubricants for their vehicles from the factory, why wouldn’t you?

MEET YOUR MATCH

IDEMITSU AUTOMATIC TRANSMISSION FLUID (ATF)

Idemitsu ATF formulations are exclusively designed to meet the needs of specific Asian vehicle transmission applications. Each formula uniquely differs with respect to viscosity, oxidation prevention, friction durability, aeration control and wear protection.

Why You Should Always Use Idemitsu ATF

  • Precisely engineered formulas match OEM friction materials and exact viscosity requirements, providing “dialed-in” performance
  • Excellent anti-shudder durability, oxidation stability and deposit control
  • Smoother shifting and higher torque capacity for high-energy clutch engagements
  • Precise friction enables increased utilization and controlled slipping of torque converter lockup clutch for improved fuel economy
  • Reduced warranty claims and repair call-backs

The Case for Vehicle-Specific ATF

To accommodate the increasing number of gear sets, the clutch packs have become smaller and the total surface areas of the clutch plates have been reduced. ATFs must provide a precise balance of frictional properties that provide the exact coefficient of friction specific to the OEM design that allows proper clutch heat transfer and wear protection.

To accommodate the increasing number of gear sets, the clutch packs have become smaller and the total surface areas of the clutch plates have been reduced. ATFs must provide a precise balance of frictional properties that provide the exact coefficient of friction specific to the OEM design that allows proper clutch heat transfer and wear protection.

In addition, the increased use of the torque converter lockup clutch requires controlled friction properties that enable the hardware to deliver significant efficiency improvements. When ATF friction properties are not compatible with the torque converter lockup clutch material, the transmission produces shudder (vibration), and drivability is negatively impacted.

These two friction requirements require a delicate balance of friction modifier additive chemistry stabilized by a robust combination of antioxidants and specifically engineered lubricant fluid (or base oil) technology in order to deliver the performance required for smooth and consistent vehicle launches and shifting throughout the entire life of the oil.

Working with individual OEMs, Idemitsu has engineered technologies to meet these precise property requirements.

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