Idemitsu Shokai Founded in Moji (1911) On June 20, 1911, Idemitsu Shokai, the predecessor of Idemitsu Kosan, took its first steps in the oil sales business at the trading port of Moji in Kitakyushu, Japan. At that time, Fukuoka Prefecture accounted for more than 70% of Japan’s coal production. However, since his time as a […]

A lubricant is generally a fluidic material with the primary function of reducing friction between surfaces in contact. Lubricant minimises energy loss generated from friction; at the same time it can also be very useful to clean, cool, and prevent metal parts from corrosion & rust and many such challenges a machine faces during its […]

What is Viscosity? Viscosity of any fluid can be described as its resistance to flow. Informally, viscosity correlates with the thickness of a liquid substance. For example: Thickness and resistance to follow of honey is relatively higher than water, which denotes that the viscosity of honey is greater than water. Fluidity is inversely related with […]

As a vehicle owner you must know that it’s the engine oil that is responsible for smooth functioning of the engine by acting as a lubricant for its parts. It fights against the two biggest enemies of any motor: friction and heat. Since the engine oil does a lot to protect your vehicle it needs […]

Now-a-days car owners are keeping their vehicles on the road for a long time. It is not uncommon to find cars with the odometer readings of 200,000, 300,000 or more. If you also want such kind of longevity from your four wheeler, then all you have to do is listen to your car and take […]

To better understand the benefits of synthetic engine oils, let us first start with knowing synthetic engine oils better. Synthetic engine oils are superior in quality and offer better overall performance & protection especially during extreme circumstances. Synthetic engine oils are formulated with premium quality base oils that have fewer impurities and along with performance […]